Why coaching businesses need a US entity
Premium coaching prices ($3K to $50K per client) often require contract signing, deposit invoicing, and payment plans. US clients prefer to engage a US business for these transactions. The 1099 reporting, the W-9 form, and the US tax ID create a cleaner procurement path.
A Wyoming LLC + EIN gives you all of this. You sign contracts under the LLC name. You invoice in USD. You accept Stripe payments or ACH. You handle refunds professionally through the LLC.
In our intake, coaches who form a Wyoming LLC typically see their average client contract value jump 20% to 40% within 6 months. Not because the LLC magically makes coaching better, but because the professional structure unlocks higher-tier clients who would not engage an individual coach without one.
The coaching business stack after formation
- Wyoming LLC formed under Title 17, Chapter 29 ($397, 24 hours)
- EIN via IRS Form SS-4 (8 to 10 business days)
- Mercury or Relay business bank for retainer deposits
- Stripe US for monthly retainers and payment plans
- Calendly or SavvyCal for booking (with LLC as business identity)
- Notion, Coda, or ClickUp for client onboarding workflows
- Coaching contracts (template + customization per client)
- Form 5472 + pro forma 1120 filed annually ($99 add-on)
How US tax works on coaching revenue
Coaching delivered remotely (over Zoom, Google Meet, phone) from outside the US is generally not Effectively Connected Income for a non-resident pass-through LLC. You have no US employees, no US office, no US fixed place of business. The coaching itself happens outside the US.
So US federal income tax owed is typically zero. Form 5472 + pro forma 1120 is mandatory annually regardless. Coaching revenue goes on the pro forma 1120 cover, business expenses deduct.
If you travel to the US for a coaching retreat or live event, the income from that retreat could be ECI. Most coaches who do this either keep US-based events short (under 2 weeks) or work with a US tax advisor on apportionment.
Pricing and payment structures for coaches
Most coaches we serve use one of three pricing models. Monthly retainers ($1K-$5K/month for 6-12 months), package pricing ($3K-$15K for a defined engagement), or hourly rates ($150-$500/hour). All three work cleanly through Stripe + LLC.
Payment plans are common for higher-priced packages. Stripe handles installment billing automatically. Set up a $9,000 package as 3 monthly payments of $3,000. Stripe auto-charges, deposits to Mercury, the LLC books the revenue as earned.
| Pricing model | Payment flow | Best for |
|---|---|---|
| Monthly retainer | Stripe recurring subscription | Long-term engagements |
| Package pricing (lump sum) | Stripe one-time charge | Defined deliverable |
| Package with payment plan | Stripe installments (3-6 months) | High-ticket packages |
| Hourly billing | Stripe invoice per session | Discovery clients |
| Group cohort | Stripe one-time charge per cohort member | Group programs |
| Mastermind | Stripe annual subscription | Yearly mastermind programs |
Banking notes for coaches
Mercury approves coaching businesses at roughly 80% in our intake. Coaching profiles are clean (predictable retainer revenue, low chargeback risk, clear professional services category). Approval typically within 1 to 3 business days after EIN.
Relay works for coaches who want to separate retainers from one-time package fees, or who run multiple coaching brands. Wise Business is the fallback at 95% for tightened country profiles.
Most coaches we serve use Mercury as primary. Stripe deposits arrive daily. Refunds and adjustments handle cleanly through Mercury's interface.
Common coach mistakes with Wyoming LLCs
- Signing coaching contracts under personal name instead of LLC (kills liability protection)
- Accepting client payments via personal Stripe instead of LLC Stripe
- Not having a written coaching agreement (creates dispute risk)
- Skipping Form 5472 because coaching feels like personal services ($25K penalty applies)
- Not deducting business expenses (software, training, conference fees, marketing)
- Mixing personal and business bank accounts (audit risk)
- Forgetting liability insurance for higher-risk coaching niches (financial coaching, health/wellness coaching, executive coaching)
What is included for coaches at $397
- Wyoming LLC formation under Title 17, Chapter 29 within 24 hours
- Wyoming registered agent for year 1
- Custom operating agreement for solo or partner coaching practices
- EIN via IRS Form SS-4 (no SSN required)
- Direct introductions to Mercury, Relay, and Wise Business
- Document delivery as searchable PDFs
- WhatsApp and email support across NYC and Dhaka time zones
- Stripe US setup guidance for retainer and payment plan billing