How Substack actually pays out
Substack uses Stripe Connect to handle subscriber payments. When a reader pays for your subscription, Stripe collects the money, deducts the platform fee, and routes the remainder to your linked Stripe account. Your Stripe account then pays out to your bank.
If you live in a Stripe-supported country (UK, EU, Canada, Australia, Singapore, etc.), this works fine. Your Substack pays your local Stripe account, which pays your local bank. Done.
If you live in a country not supported by Stripe (or supported only with limits), you hit a wall. Substack cannot pay you out. The default fallback is to use someone else's Stripe (a US-based partner or co-author). A Wyoming LLC fixes this properly. You get your own US Stripe account, your own US bank account, and you operate as a US business.
The Substack writer stack after formation
- Wyoming LLC formed under Title 17, Chapter 29 ($397, 24 hours)
- EIN via IRS Form SS-4 (8 to 10 business days)
- Mercury business bank for Stripe payouts
- Stripe US account opened with LLC + EIN + Mercury linkage (instant approval typical)
- Substack payout settings updated to point to the new US Stripe account
- W-8BEN-E filed through Stripe's tax form for treaty claims
- Form 5472 + pro forma 1120 filed annually ($99 add-on)
Switching your existing Substack to US Stripe
Log into Substack. Go to Settings > Payments. You will see your current Stripe connection. Click Disconnect (this disconnects your current Stripe, no impact on subscribers). Then click Connect Stripe and authorize the new US Stripe account you opened under the LLC.
Your subscribers do not see any change. Their payment method, billing date, and subscription experience stays identical. The only thing that changes is which bank account the money lands in (now your Mercury account in USD instead of your home-country bank in local currency).
Existing subscribers continue billing as normal. New subscribers sign up through the same flow. The transition is seamless on the subscriber side. The transition is administrative on your side and typically completes within a few hours of Stripe account verification.
Tax treatment for Substack subscription revenue
Substack revenue is generally not Effectively Connected Income for a non-resident pass-through LLC. Writing newsletters from outside the US, without US employees or offices, typically does not create ECI. So US federal tax owed is typically zero.
Form 5472 + pro forma 1120 is mandatory annually. Gross subscription revenue goes on the pro forma 1120 cover page. The Substack 10% platform fee deducts as a business expense. Stripe processing fees also deduct.
Some countries treat newsletter subscription revenue as royalty income, others as services income. The classification affects your home-country tax (not US tax). Consult a local CPA for your specific country's treatment.
Running multiple Substacks under one LLC
One Wyoming LLC can host multiple Substack publications. Many writers run a main publication plus a few experimental side publications. All can flow through the same LLC, EIN, and bank account.
Each Substack publication can have its own brand, niche, and pricing. Subscribers across publications consolidate into one Mercury deposit. Bookkeeping consolidates into one P&L.
For separate publications with very different audiences (business newsletter vs. personal fiction newsletter), some writers prefer separate LLCs to keep brands fully walled off. For most multi-publication setups, one LLC is sufficient.
Banking notes for Substack writers
Mercury approves Substack writers at roughly 80% in our intake. Substack writers have clean profiles (predictable monthly subscription revenue, clear business model). Higher than dropshipping or NFT projects.
Relay works if you want to separate Substack revenue from other revenue streams (newsletter income vs. course income vs. consulting). Wise Business is the fallback at 95% acceptance for tightened country profiles.
Most Substack writers we serve stick with Mercury as primary. Monthly Stripe payouts arrive cleanly. Treasury yield on idle balances helps grow the bank's reserves passively.
Common Substack writer mistakes with Wyoming LLCs
- Forming the LLC but forgetting to open the US Stripe account afterward
- Disconnecting Substack from old Stripe but not reconnecting to new US Stripe (subscribers continue paying but funds get stuck)
- Linking Substack to a personal Stripe account instead of the LLC Stripe
- Filing W-8BEN (individual) instead of W-8BEN-E (entity) on Stripe's tax form
- Skipping Form 5472 because Substack revenue is recurring and small per subscriber ($25K penalty applies)
- Not deducting Stripe and Substack platform fees as business expenses
- Running multiple Substacks under personal accounts instead of consolidating
What is included for Substack writers at $397
- Wyoming LLC formation under Title 17, Chapter 29 within 24 hours
- Wyoming registered agent for year 1
- Custom operating agreement for solo or co-writer Substack operations
- EIN via IRS Form SS-4 (no SSN required)
- Direct introductions to Mercury, Relay, and Wise Business
- Document delivery as searchable PDFs
- WhatsApp and email support across NYC and Dhaka time zones
- Stripe US setup guidance with LLC + EIN + Mercury linkage