How office hours work
Twice monthly. Wednesday at 10 AM EST (catches NYC + Europe). Saturday at 10 AM IST (catches India + SE Asia). 60-minute Zoom. Open Q&A with the founder (Zawwad). Free for any active customer.
What customers ask
- Banking strategy: which order to apply (40% of questions)
- Tax compliance: Form 5472, foreign assets, home country filings (25%)
- Specific scenarios: dissolution, multi-LLC, equity grants (15%)
- Business operations: Stripe, Mercury, Wise specifics (15%)
- Other: general entrepreneurship, market questions (5%)
What we learned (and changed)
- Form 5472 confusion: Most customers did not understand the $25K penalty. Fix: moved Form 5472 education to onboarding week 2.
- Banking sequence importance: Wrong sequence (Mercury when Wise should be primary) caused unnecessary rejections. Fix: built Mercury Approval Calculator to guide pre-application.
- Bengali support demand: ~25% of office hours questions came from Bangladeshi founders speaking partial English. Fix: expanded Bengali support across all customer touchpoints.
- Multi-LLC questions: Some customers asked about holding structures we did not cover. Fix: published blog post on multi-LLC strategies.
What we kept doing
- Open Q&A format (no scripts, real questions)
- Founder-led (Zawwad hosts every session)
- Twice monthly cadence (high enough to maintain momentum)
- Free to active customers (no premium tier gating)
What we will add in year 2
- Spanish-language office hours (Q3 2028 when we add Spanish support)
- Hindi-language office hours (Q4 2027)
- Recorded sessions posted publicly for educational value
- Per-niche office hours (one session for SaaS founders, one for e-commerce, etc.)