Skip to content
WyomingLLC logoWyomingLLC

How to Write a Mercury Business Description That Gets Approved

The business description on your Mercury application is the single highest-impact field. In our data, 33% of rejections trace back to a vague business description. This post shows the structure that consistently gets approved, with examples for the 8 most common business types we see.

Answer

The Mercury business description should be 3-4 sentences answering four questions: what do you sell, who buys it, how is it fulfilled, and what is your expected revenue. Specifics matter. Use named platforms (Shopify, Stripe, AWS), name your supply chain (ShipBob, Vietnam manufacturer), and give a revenue range. Vague descriptions get rejected; specific descriptions get approved at significantly higher rates.

By Zawwad, Founder & CEO, WyomingLLC by Topslice LLC.

Last updated May 20, 2026

The four-question structure

  1. What do you sell? Be product-specific. Not "digital products" but "Notion productivity templates for solopreneurs" or "AI-powered code review SaaS."
  2. Who buys it? Specify customer profile. Not "online shoppers" but "US small business owners earning $50K-$500K/year" or "individual designers and creators."
  3. How is it fulfilled / delivered? Name the systems. "Delivered via Gumroad to email" or "Shipped via ShipBob US warehouse from Vietnam manufacturer" or "Hosted on AWS, sold via Stripe subscription."
  4. Expected revenue range? Give a number. "Currently $5K MRR, expected $15K-$25K MRR in 6 months."

Example: SaaS founder (good)

"I run an AI-powered email summarization SaaS for product managers at US tech companies. Customers subscribe monthly via Stripe. Product is hosted on AWS US-East. Current revenue: $8K MRR with 120 paying customers. Target: $25K MRR by end of year. Primary customer acquisition through SEO and Product Hunt launches."

Example: Shopify dropshipping (good)

"I run a Shopify store selling premium yoga and meditation accessories to US customers ages 25-45. Products are sourced from a manufacturer in Vietnam and fulfilled through ShipBob's Dallas warehouse. Payments processed through Shopify Payments (Stripe). Expected monthly revenue $20K-$40K based on current ad performance. Primary marketing: Meta and TikTok ads."

Example: Agency owner (good)

"I run a B2B content marketing agency serving US SaaS companies with $1M-$10M ARR. We provide blog content, SEO research, and email marketing. Monthly retainers range $5K-$25K. Currently 8 clients. Revenue: $80K/month. Payments via Stripe and direct wire to my US business account."

Example: Freelance developer (good)

"I am a freelance React developer serving US startups via direct contracts. I work on 2-3 projects per month at $5K-$15K each. Projects range from MVP builds to feature additions. Clients pay via Stripe invoicing or wire to Mercury. Expected monthly revenue $20K-$40K. Track record on Upwork includes 50+ completed projects at 5-star rating."

What does not work

Common bad descriptions that get rejected:

  • "I run an online business." (Too vague.)
  • "I sell digital products." (No product specifics.)
  • "I am a freelancer." (No customer or fulfillment specifics.)
  • "E-commerce." (One word, zero context.)
  • "Tech consulting." (Too broad.)

If your description sounds like it could apply to thousands of other businesses, it is too vague. Add specifics until it could only describe yours.

Frequently asked questions

How long should the description be?
3-5 sentences. ~80-150 words. Long enough to be specific, short enough to be readable in 30 seconds.
Should I mention competitors?
Optional but can help. Example: 'similar to ConvertKit but focused on physical product creators.' Provides reviewer reference point.
What if I am pre-revenue?
Be honest. 'Currently in MVP stage, $0 revenue. Launching to US market in Q3. Target $5K MRR by month 6.' Honesty beats made-up numbers.
Will Mercury read this carefully?
Yes for non-resident applications. Their reviewers spend extra time on the business description for tightened-country profiles.
Can I update the description after submission?
Yes via Mercury support. If you realize the description is weak post-submission, contact support and provide an updated version. Sometimes it helps.

Related guides

Form your Wyoming LLC in 24 hours.

$297 + state fee. EIN, registered agent (1 year), and Mercury/Relay/Wise bank introductions included.

Start for $297 + state feeQuestions? WhatsApp us