The pricing landscape we entered
When we started looking at the non-resident LLC formation market in early 2026, three companies dominated the conversation. doola at $1,997/year (Total Compliance). Firstbase at $999 base plus unbundled add-ons. Stripe Atlas at $500 (Delaware only).
All three deliver fundamentally the same product. A US LLC formed in 24 to 72 hours. An EIN obtained via IRS Form SS-4 (8 to 10 business days regardless of which provider you use). A registered agent. An operating agreement. Bank introductions to Mercury, Relay, or Wise. The actual filing work takes a paralegal maybe 30 minutes. The IRS does the EIN work for free.
So why does the market charge $500 to $2,000? Three reasons: brand, sales overhead, and venture-backed cost structure. doola raised over $20M in venture funding. Firstbase raised $50M+. Atlas runs inside Stripe with corporate margin expectations. All three have to pass those costs to customers.
Our math: how we land at $297
We are smaller. We operate out of New York and Dhaka, with a tiny team of paralegals and customer support. We do not run paid ads at scale (yet). We do not have a $20M venture round to pay back.
The cost breakdown for delivering each LLC formation at our end:
- Wyoming SoS filing fee: $100 (passed directly to state, the "+ state fee" portion)
- Registered agent year 1: ~$30 wholesale (we sell at retail markup year 2+)
- EIN filing labor: ~$20 (one paralegal, 30 minutes)
- Operating agreement: ~$15 (template generation + customization)
- Bank introduction package: ~$25 (prep coaching, contact warm-up)
- Customer support cost allocation: ~$35 per customer over 12 months
- Support tools, payments, hosting: ~$20 per customer allocated
Total cost to deliver: roughly $145. We charge $297. That is a 50% margin. Sustainable for the team size we want to be. Not VC-scale, but not a hobby either.
doola at $1,997 has to be carrying roughly 90% margin on the same product. That is what our customers are funding when they pay the higher price.
What we deliberately do not do
At $297, some things we cannot deliver and we are honest about:
- We do not have a 24/7 phone support team. We respond to WhatsApp and email across NYC and Dhaka time zones, typically within a few hours.
- We do not run a CRM with a dedicated account manager per customer. You email us, we respond. Most questions resolve in under 24 hours.
- We do not bundle Form 5472 + 1120 filing into the base price. We charge $99/year for that add-on if you want us to handle it.
- We do not offer ITIN as included. ITIN is a separate $297 add-on, only needed for PayPal verification or US personal tax filing.
If you need premium concierge service, a dedicated account manager, and bundled compliance for your first 3 years all in one, doola might fit better. We aim at founders who want the formation done right and prefer to handle their own compliance with our guides.
What this means for you
If you are forming a Wyoming LLC and you are not on a VC-track raising priced equity in the next 6 months, paying $1,997 for what we deliver at $297 is hard to justify. Over 5 years, the difference at compounded annual costs is roughly $6,000 to $8,000 saved in our direction.
Use that savings on the things that actually grow your business. Marketing. Hiring. Better tools. Not on overpaying for the entity-formation layer.
We will keep prices at $297 + state fee for the foreseeable future. The bet is that more founders choose us, we scale the team modestly, and the unit economics still work.