The underlying data
800+ Mercury applications we have facilitated since 2025. Each tagged with: country, business model, revenue, documentation quality, final outcome (approved, rejected, extended KYC). Cleaned and anonymized for analysis.
How country factors in
- High-tier (UK, EU, Singapore, Japan): 85-95% baseline
- Mid-tier (India, UAE, Brazil, Mexico): 70-80% baseline
- Tightened-tier (Bangladesh, Pakistan, Vietnam, Indonesia): 60-65% baseline
- Tighter (Nigeria, Russia): 30-40% baseline
- Restricted (Iran, North Korea, Syria, Cuba): 0%
How business model factors in
SaaS, agency, services: baseline rate applies. Clean business categories.
E-commerce: baseline -5%. Mercury reviews more cautiously due to chargeback risk.
Content creator (YouTube, Substack): baseline -2%. Slightly cautious.
Crypto-related (wallet, analytics): baseline -20%. Mercury restricted category.
Crypto exchange: baseline -50% or auto-reject.
How revenue history factors in
- $0-$10K (pre-revenue or just starting): baseline -5%
- $10K-$50K (early traction): baseline applies
- $50K-$250K (established): baseline +3%
- $250K+: baseline +5%
How documentation quality factors in
- Business website + revenue history + LinkedIn: baseline +5-10%
- Business website only: baseline
- No web presence: baseline -10-15%
- Vague business description: baseline -10-20%
Calculator accuracy
Estimated accuracy: ±5% on the predicted approval rate. We update the model quarterly as new application data comes in. Some country profiles tighten or loosen over time, requiring re-calibration.